Privacy Policy

21.09.2026
At Arctic Adventure Tours, we respect your privacy and are committed to handling your personal information responsibly and securely.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it and what rights you have.

1. Who We Are

Arctic Adventure Tours AS is responsible for the processing of personal data described in this Privacy Policy.

Arctic Adventure Tours AS
Organisation number: 918 356 975
Straumsvegen 993
9109 Kvaløya
Tromsø, Norway

Email: post@arcticadventuretours.no
Phone: +47 456 35 288
Website: www.arcticadventuretours.no

2. What Personal Data We Collect

Depending on how you interact with us, we may collect information such as:

• name
• email address
• phone number
• billing and payment information
• booking reference
• information about the activities you book
• number and names of participants
• age or other participation information where relevant
• information you provide when contacting our customer service team
• communication preferences
• technical information relating to your use of our website
• information collected through cookies and similar technologies

For certain activities, we may also need limited information relating to health, mobility, allergies or other circumstances that are relevant to your safety or participation.

We only ask for this type of information when it is relevant and necessary.

3. How We Collect Personal Data

We may collect personal information when you:

• make a booking directly with us
• make a booking through one of our booking platforms or sales partners
• contact us by email, phone or through our website
• sign up for marketing communication
• participate in one of our activities
• use our website
• respond to a survey or provide feedback

We may also receive personal information from third-party booking platforms, travel agents or other partners when they make or manage a booking on your behalf.

4. Why We Process Your Personal Data

We process personal data for purposes including:

Managing your booking

We use your information to:

• receive and confirm bookings
• process payments
• provide booking confirmations and practical information
• communicate changes to your activity
• provide the booked experience
• process cancellations or refunds

The legal basis for this processing is primarily that it is necessary to perform our agreement with you.

Customer service

We use personal data to answer questions, provide assistance and resolve issues relating to your booking or experience.

Safety and participation

For some activities, certain information may be necessary to assess participation requirements or provide the activity safely.

We only process information that is reasonably necessary for this purpose.

Legal and accounting obligations

We may retain certain information where required by Norwegian accounting, tax or other applicable legislation.

Improving our services

We may use feedback, booking information and aggregated information to understand how our activities and services are used and to improve the guest experience.

Marketing

Where permitted, we may use your contact information to send you news, offers or other marketing communication.

Where consent is required, we will only send such communication after you have given your consent.

You can unsubscribe from marketing communication at any time.

5. Legal Basis for Processing

Depending on the circumstances, we process personal data on one or more of the following legal bases:

• performance of a contract
• compliance with a legal obligation
• our legitimate interests in operating and improving our business
• your consent, where consent is required

Where processing is based on legitimate interests, we consider our interests against your privacy rights before processing the data.

6. Sharing Personal Data

We may share personal information with organisations that help us operate our business and provide your booking.

These may include:

• booking system providers
• payment providers
• activity partners
• transport providers
• accommodation providers where relevant to your booking
• IT and website service providers
• accounting and administrative service providers
• sales partners and travel agents
• public authorities where required by law

We only share information that is necessary for the relevant purpose.

Our suppliers and service providers are required to process personal information in accordance with applicable data protection requirements.

7. Third-Party Booking Platforms

If you book one of our experiences through a third-party platform, such as an online travel agency or other sales partner, that company may process your personal data independently in accordance with its own privacy policy.

We may receive the information necessary to manage your booking from that platform.

We recommend reviewing the privacy policy of the booking provider you use.

8. International Transfers

Some of our service providers may process personal information outside Norway or the European Economic Area.

Where personal data is transferred outside the EEA, we take appropriate steps to ensure that the information receives an adequate level of protection in accordance with applicable data protection law.

Where required, this may include the use of European Commission Standard Contractual Clauses or another approved transfer mechanism.

9. How Long We Keep Personal Data

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected.

The retention period may depend on:

• the type of information
• the purpose for which it was collected
• our contractual obligations
• accounting and tax requirements
• legal claims or other legal obligations

Booking and transaction records may need to be retained for a period required by Norwegian law.

When information is no longer required, it will be deleted or anonymised where appropriate.

10. Cookies and Website Data

Our website may use cookies and similar technologies to:

• ensure the website functions correctly
• remember preferences
• understand website traffic and usage
• improve website performance
• support analytics or marketing where permitted

Non-essential cookies will only be used in accordance with applicable consent requirements.

More information about the cookies used on our website and how to manage your preferences can be found in our Cookie Policy or cookie settings.

11. Marketing Communication

If you have agreed to receive marketing from Arctic Adventure Tours, we may send you relevant news, inspiration, offers or information about our experiences.

You may withdraw your consent or unsubscribe at any time by using the unsubscribe option in the message or by contacting us.

Withdrawing consent does not